Aphex Twin (takes a page from) Daft Punk (...)'s Last Album Rollouts | NOISEY

Despite this article’s obviously incorrect headline (one does not ‘one-up’ Daft Punk, even if you ARE the Aphex Twin) this is a perfect example of how the Robots have revolutionized music marketing.   Before 2013, stenciling a band logo on the Radio City Music Hall would just have been random vandalism.  Now, once it hits twitter, it signals an impending album release.

The formula won’t work for just anybody, but if you happen to have legions of rabid, tech-savvy fans (as the Aphex Twin most certainly does), twitter is always at critical mass for your diabolical chain-reaction marketing plans.

Get ready to duck and cover.

Daft Punk Rumored to Have Performed Secret Set at Ibiza | Your EDM

As with any ‘secret performance’ rumors, take this with a mountain of salt…

Daft Punk discreetly (re-)releases Human After All Remixes LP

Previouslly only released (twice) in Japan, this HAA remix LP is now available for purchase worldwide.  This version includes the four bonus tracks from the second Japanese release, and is the first time the collection has been (officially) available in digital format (previously CD only.)

So for the three or four of you out there who didn’t download this years ago, it’s available on iTunes with a bonus exclusive “Digital Booklet”!!  

Flaunt Magazine | Place: You Weren't Invited, but Pull Up a Chair

Great peice (about half way down the page) written by Todd “The God” Edwards about Los Angeles and how two French Robots and his Mom convinced him to move there and leave Jersey behind.

Shut up and spend: inside the EDM money machine

A good, level-headed look inside the EDM-industrial complex.  My favorite quote from the article:

"Electronic Dance Music didn’t grow into a serious industry in America until it was boiled down into those three little letters. Like KFC or MTV, EDM is an acronym that implies a lot about a substance that may or may not be contained in the actual product. But the idea behind an acronym like EDM isn’t about the music itself — it’s about the cold hard cash earned from selling the whole package to legions of people."

I’ve ranted long and loud here on how much I despise the three letter “EDM” label/tag/epithet/accusation and the baggage it carries.  This article explains it with much more patience and clarity than I ever could.

Unfortunately, the author was apparently unable to interview the elusive mastermind behind all this, a certain “Eric David Morris.”

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