Aphex Twin is plotting his return.
Despite this article’s obviously incorrect headline (one does not ‘one-up’ Daft Punk, even if you ARE the Aphex Twin) this is a perfect example of how the Robots have revolutionized music marketing. Before 2013, stenciling a band logo on the Radio City Music Hall would just have been random vandalism. Now, once it hits twitter, it signals an impending album release.
The formula won’t work for just anybody, but if you happen to have legions of rabid, tech-savvy fans (as the Aphex Twin most certainly does), twitter is always at critical mass for your diabolical chain-reaction marketing plans.
Get ready to duck and cover.